LinkedIn Remains the #1 Source for Talent for Employers in 2022; LinkedIn Offers All Job Searchers a Tremendous ROI for Free/Small Monthly Fee...
By Darrell DiZoglio, CPRW of http://RighteousResumes.com Copyright 3/11/2022, All Rights Reserved
College, university and graduate school Professors all over the USA make it a point to teach their students about the tremendous benefits of a well-written, fully optimized LinkedIn profile before they graduate because even those in the world of academia know that a great LinkedIn profile is the gift that keeps on giving. However, inexplicably, many professionals still call me each month who never taken advantage of the massive, free online-marketing power available to them with a (free/very low cost) professional profile on Linkedin.com. As of March 2022, LinkedIn has over 500 million professionals worldwide as members, ranks #10 in the US for Internet traffic, ranks #15 worldwide for Internet visitors and has over 2,555,000 incoming links from other websites online feeding it traffic. When you consider that there are well over 9 million other websites out there competing for attention, that is a truly remarkable SEO feat. No wonder Microsoft acquired LinkedIn in 2016. They had the vision to recognize LinkedIn as the 800-pound gorilla of the sector for decades to come.
It's no coincidence that the vast majority of professionals that call me for assistance without a LinkedIn professional profile, have suffered through 6, 12 or 18 months of unemployment/underemployment because their competition has LinkedIn working for them 24 hours a day, 7 days per week, 365 days per year. Frankly, investing in a high-quality, professionally written LinkedIn profile is more essential today than ever before. Going without it when you are in a job search is like walking 7 miles to work every day in all sorts of weather, while your peers arrive in their new Tesla S vehicles. Review this excerpt from one of my client's LinkedIn profiles (above) to see what a powerful statement it makes. But, what you cannot see is the incredible visibility LI offers you in Google, Bing & Yahoo! search engine results, social media marketing visibility and all the professional networking opportunities that will result from being active twice per week on LI. That's right building and maintaining your professional network is mission critical to your job search/career advancement/mission to upgrade to top tier employers etc. How often have you been only one or two connections away from capitalizing on an insider's recommendation to a hiring manager at Apple Inc., Google, LinkedIn, Meta (fka Facebook), Goldman Sachs, Lockheed Martin or TESLA?
Think of your LinkedIn professional profile as a resume that will have 10-20 x the visibility of your current resume with the hiring committee you want to reach most. Frankly, if it wasn't for the fact that all interviewers want/need a copy of your resume for employment interviews, LinkedIn profiles would have made resumes obsolete already, since they offer multiple advantages, have more info to employers (e.g. LinkedIn recommendations), and are so easy to access with the LinkedIn Advanced People Search. Yes, there's a small investment in a professionally written LinkedIn profile, but the return on investment is 10-20 x and repeats annually once hired vs. the alternative which will likely be monthly financial losses from extended unemployment/ underemployment. Now that the Coronavirus Pandemic and Lockdowns are finally over, why shouldn't you be capitalizing from LinkedIn's 24-7, 365 days per year marketing power?
Unbeknownst to most professionals, another significant reason employers and recruiters flock to LinkedIn is because the majority of LinkedIn professional profiles belong to people who are already employed. Today, passive candidates are the preferred candidates by employers and recruiters. Infact, passive candidates are preferred by a wide 10 to 1 margin. That is because employers are sold on the idea that passive candidates stick/flourish far more often than unemployed candidates. I do not agree with this, nor do I think that this is fair. Nevertheless, employers are set in their ways and Recruiters must follow their clients instructions, especially those in business, government, and education. Did you know, LinkedIn offers a stealthy "I am open to new career opportunities alert" that only Recruiters can see? No, thankfully, your current employer cannot see this alert.
Without a doubt, job searchers love LinkedIn because of the massive free visibility and unlimited professional networking opportunities therein. Employers, recruiters and HR professionals all reap numerous benefits from LinkedIn too. Employers love it because the Advanced People Search feature allows them to discover the best talent in any niche promptly versus manually sifting through thousands of résumés by hand, which is tedious work indeed. Until now, employers had to buy expensive software packages like Oracle's Taleo Recruit to automate candidate filtering. Now, any employer can do it regardless of size or budget with LinkedIn's Advanced People Search. Yes, employers pay for this service, but it saves them so much time that it is well worth the monthly fee.
Hiring Managers definitely appreciate LinkedIn profile recommendations from former supervisors, clients and business partners at the bottom of each candidate's profile. Who could ask for better, more transparent evidence than a LinkedIn profile recommendation from a credible source? Any hiring manager only needs to click on the person's name who wrote the recommendation to examine that professional's profile to evaluate the authenticity/credibility of the recommendation (employers love this because it helps them reduce their new hire washout rate). Employers have always wanted independent, verifiable proof that candidates are top performers, effective managers or employees with high potential. Now they have it, exclusively with LinkedIn. These recommendations are more important than ever today, because many employers only give out job titles and dates of employment during employment verification. (Click here for an ideal example of a LinkedIn profile.)
Today, without an impressive LinkedIn profile most employers will pass you by without a second thought even if they do find your résumé. They like to see reviews on your past performance, the number of connections you have and your photo, which only come with LinkedIn. Your LinkedIn profile, résumé and cover letter all go into your file when you are being interviewed and considered for employment. As you know, employers prefer passive (employed) candidates because they normally stay and flourish more than unemployed candidates. The LinkedIn Advanced People Search tool allows them access these preferred candidates. Better yet, they can filter and select the top ten well-qualified candidates in mere minutes for interviews.
Consequently, this means professionals of every type must be on LinkedIn to improve their professional networking, chances of being hired and career advancement (promotions) because LinkedIn is easily the #1 resource of talent for employers. Further, it always pays to be recommended by a trusted insider instead of introducing yourself as just another one of 5900 monthly who respond to a single job posting. Today, we have a huge glut of unemployed/underemployed talent with 15 well-qualified candidates for each job opportunity, so job hunters must pay attention to employer's preferences now more than ever. Thus, if you want to avoid the gut-wrenching pain of extended unemployment take full advantage of all that LinkedIn offers you. Do invest in a professionally written LinkedIn profile to distinguish yourself from the masses and keep growing your professional network. What worked ten years ago no longer works, just trust me and you will save 6-12-18 months of wasted effort in your job search. Optimize your LinkedIn profile well before you are laid off too. This way, you will be found by employers while you are still a passive candidate and you will have excellent leverage when it comes time to negotiate your salary.
Do you want to earn more interviews, increase your income and advance your career? Certified Professional Resume Writer, Darrell DiZoglio can help you with that at http://RighteousResumes.com.
The LinkedIn Guide for Newcomers and Job Searchers
By Darrell DiZoglio, CPRW of http://RighteousResumes.com Copyright 05/26/2015 all rights reserved.
In recent years, LinkedIn has reached critical mass and gone public. It has been ranked as the 10th most popular website in the world and as high as 7th-10th most popular website here in the US for quite some time now. LinkedIn has also become the #1 most popular professional networking website, the #1 résumé database/candidate database for recruiters/employers and it is incredibly popular with entrepreneurs, marketing, advertising and sales professionals as a lead generation resource. Finally, LinkedIn is easily the most popular website for job hunters as well. This is because most professionals know that professional networking is the most efficient way to find new employment and advance as a professional.
Yes, it is true a small minority are frustrated with LinkedIn and complain loudly. However, these people are either misinformed or they simply do not understand that the following truths apply to LinkedIn profiles just like everywhere else:
- The Law of Supply and Demand - If your profession/industry is a high growth/high demand one you will do well. Conversely, if you are in a declining/consolidating/cyclical field, be realistic about your chances of being hired or move to a growth industry.
- Garbage in garbage out – You need to have a top 5% LinkedIn profile here to distinguish yourself from the masses, ditto for your actual résumé and cover letters. Generic content is weak and useless, so always avoid cheap and fast typists and online résumé builders.
- Perception is reality – Hiring managers are paid to judge candidates and select only the best, therefore if your profile and photo is not professional, it will hurt you more than help you.
- By the inch it’s a cinch, by the yard it’s hard – Most folks are blissfully unaware that a proper LinkedIn profile averages 8-10 pages when printed. That is a lot of writing, editing and proofreading. If you are more experienced, it could be 10-14 pages when printed.
- Results matter - This is one good reason why proven Certified Professional Résumé Writers aka LinkedIn Profile Writers are so popular. The other good reason is that missed opportunities are far more costly than expert assistance.
- Visibility matters - The larger your network is the more visibility you will have on LinkedIn. This is a fact, so forget about only connecting with people that you already know, that is terrible advice if you are or will be in a job search.
- Search Engine Page Rank is important online, so keywords and SEO strategy are very helpful.
- You get what you pay for - LinkedIn is not really 100% free, whenever you are in a job search, are actively trying to advance your career, need to generate new business or need to recruit top talent you should have a paid membership. Paid memberships are still very affordable.
- Employers still have all the same preferences – Local candidates are ideal, hiring someone known/recommended is always the goal, industry-specific experience is essential in most cases and passive candidates are generally favored over unemployed candidates by a 10:1 margin.
- Hiring Managers, HR Directors and Recruiters are very busy people – Cater to them by having an outstanding summary that compels them to continue reading further.
- Hiring Committees Make Data Driven Decisions – Tell the truth. Résumés and LinkedIn profiles require nonfiction writing. Hype, exaggeration and storytelling repel employers. They should be reserved for fiction writers and entertaining.
- Effort is required – You will need some time to build, grow and maintain your network, develop great LI profile content and participate in helpful LinkedIn groups that are aligned with your career goals.
If you want faster/better results in your job search you can hire a proven Certified Professional Résumé Writer (know that great writers do not work for peanuts), pay for a LinkedIn membership (increased visibility/better search engine ranking/more LI emails etc.), actively participate in LinkedIn groups online/online networking and post an ideal LinkedIn profile photo (dress for success). Otherwise, know that you can make slow steady progress over several months. I am sure it would help you to see how powerful a fully optimized LinkedIn profile can be so, here is a direct Link to an Executive Resume Writer's profile http://linkedin.com/in/darrelldizoglio (please connect with me) and review those 75 LinkedIn recommendations.
Finally, it is essential that you understand that LinkedIn is no longer optional. If you have a weak profile or you are not found in this talent database today, your job search results will be dismal and your job hunt will be much longer than average. Unless you are in a profession where there is a serious shortage of talent, a LinkedIn profile is essential. Obviously, be realistic about your expectations, results take a bit of time. Meanwhile be persistent with your job search and continue professional networking online with LinkedIn as well as in person. If you keep all of the above info in mind, I guarantee that your LinkedIn membership will be a positive and rewarding experience.
Do you want to be winning from the beginning in your job search? Do you want to earn plenty of interviews? Then contact Darrell DiZoglio, CPRW at http://RighteousResumes.com today. After all, your competition already did.